Category:
Product design, prototype,
Craft UX, User interface Design
Digital Experience Design
Duration:
from March 2019 - May 2019

Final Storytelling Video

"I know network is important but I don't know how to start a conversation!"

Problem

Shy people feel difficult to build network in a social situation like conferences even though they know it is necessary. Therefore, how might we encourage shy people to socialize with others in conferences?

Solution

We built an app for the conference based on the pattern to hack shyness and gamify it. Shy people can easily find some one who shares the same interest in a speech or a hobby so they can start a conversation naturally. We have two flows, Today Mission and Mini Meet up to help shy people.

My role
Ideation, Project Manager, Researcher, UX Flow Creator, UI/UX Sketch Prototyping , User Test, Video Animation Maker
My Teammates
Gianmarco Ramos, Ravi Seethapathy

A peek of some outcome

Today Mission

Users are presented with new challenges every day. They complete tasks as part of the challenge and meet people at the end. Fun interactions like bumping phones is also included in the challenge.

Meet real people

See the person who is close to you and get ready to start a conversation. After the conversation, do a “phone high-five” with another person to gain points. Finally, you and that person get points!

Mini Game

You can also start the mini-meet up to cluster people who share similar interests based on your preference and big data. First, you just need to choose your area of interest and then gather people to your place.

Then, you get points based on how many people you attract to your place!

1. Define

Even though we all know that social activities in conference is very important for career development and network building especially for job haunters, this can really be a challenge for shy people. They are still willing to talk to other people, but they find it is quite hard to begin the conversation. We believe that shy people deserve opportunities at the conference to overcome social anxiety and connect with other people.

2. Develop

How Might We Statement

First, what are shy people worried about?

How might we encourage shy people to socialize with others in conferences?

We collected the main reasons why shy people feel hard to converse with others and also did some desk research about how to fight shyness, then it comes to the hacking shyness pattern. Here are the main things that shy people are worried about:

1. They don't know how to start a conversation since they don't know other people.
2. Some sophisticated social people give them stress.
3. They feel networking is not playful, while it is more like a business thing.
4. They feel they are not quite themselves when they do so.

3. Design - First Version

We used Hook Theory to design our conference app.

First, as a trigger, attendees can download our app at any kind of advertisement, including website, kiosk, etc. Also, as they are at the conference, they can download when they check-in or in any chance when they see an interesting booth, and the staff of that booth can help them to download and use this app.

Then, they can find people who have the same interest with them so that they can find a common language when they are talking without forcing. They can choose to find an audience who also enjoys the same talk or just talk to the people at a booth.

The interaction is bumping your phone with another one, which is intriguing, and then you can get points. If you have got enough points, you can get a reward while you build up your confidence!

In addition, while you are doing this, you also invest some data like which speaker is popular, which part of the conference has more fun, what company is more welcome to job haunters. Those data can help to organize a better conference in the future.

You can download the pdf of this flow to see the details.

4. User Test

Insights

1.There is just one game to play to help attendees to find the one who likes the same speaker.

2.They still feel challenging to find the one who likes that same presentation because it doesn't show the location of that person.

3.Many people are confused about the "bump interaction", so we may need some tutorial in the first place.

4.Don't understand what "Unity Card" means.

5. Iteration

What we have changed

1.Since some of our users don't fully understand how to play with this app, we add an onboarding part to introduce the features of our application. Users will input their fields of interest in our data.

2. When you are at a conference, it is crucial to schedule the speech you want to listen to and go to the correct venue.

3. To give our users more opportunities to network, we set two flows: Today Game flow as well as Mini Games flow. Today Games shift from day to day until the whole conference ends. Mini-Meetup provides shy attendees with a chance to cluster others who share similar interests in your place so that they can start their conversation with their hobby, which is more natural.

4. We changed the name of "Unify card" as most of our interviewees didn't understand what's that.

5. We also made a billboard section for attendees to see their place, so users can see who are the social butterflies in this conference. This can bring the whole experience more fun.

You can download the pdf to see the details.

6. High Fidelity Demonstration

Following theHook Design Theory we built the prototype:
You can play with Figma on the right.

1. Booths, advertisements, or even onboarding part as a trigger.

2. We give shy attendees alibi by creating some games and making a festival-like atmosphere, this can thereby motivate the conversation and lessen the pressure.

3. By conversing with other people, attendees can gain points to exchange gifts or souvenirs.

4. While from the communication of our audience, we can get the data of which speech is famous, what people are interested in now, which company is more attractive. What venue are welcomed so that we can create a better conference in the future. Moreover, it may attract more attendees (especially the shy ones) to build their confidence.

Onboarding

After providing a quick overview of the features available in the app, the user can sign-in using the conference badge.

Heading

Once they sign-in, users can choose their interests at the conference. The profile can be updated at point, as it will always be accessible across the app.

Today Mission

Users are presented with new challenges every day. They complete tasks as part of the challenge and meet people at the end. Fun interactions like bumping phones is also included in the challenge.

Today Mission #2

Picking your favorite presentation.

Today Mission #3

See other attendees' position on the map.

Today Mission #4

See the person who is close to you and get ready to start a conversation. After the conversation, do a “phone high-five” with another person to gain points. Finally, you and that person get points!

mini game

You can also start the mini-meet up to cluster people who share similar interests based on your preference and big data. First, you just need to choose your area of interest and then gather people to your place.

Then, you get points based on how many people you attract to your place!

By launching this app, we want to empower shy people to build their network and Give them more confidence in terms of meeting new people.

What I have learned

When we present this project in Frog New York, they appreciated our creativity and effort, and they loved the idea of mini-game. And they thought applying our features in a conference situation was just appropriate. Only one flaw: they thought it could be better if we can provide a business model for it to make money. Therefore, I learn that interaction design is not necessarily human/user - center design; sometimes, it can be business center design or technology center design. But after all, as an interaction designer, learning and understanding human behavior is always the key.

Let’s work on a solution together!

neohaoxian96@gmail.com
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